Bleed and safe zone
Extend background colour 3mm past the trim line (bleed). Keep text and logos inside the safe zone — typically 5mm from trim — so nothing gets clipped.
Resolution
Raster images at 300dpi at final size. Logos as vector when possible.
Colour
RGB for screen proofing; trust the printer’s CMYK conversion for physical output unless you have brand-critical spot colours.
Proof on paper
Order a single sample before a big batch. Colour shifts on stock are normal — seeing is believing.
Order small business branding templates ready to customise — view products.