Light
Window light from the side defines edge and paper texture. Avoid direct overhead phone flash — it flattens and blows out neutrals.
Surface
Linen, stone, or bare wood in soft tones. Let the product be the subject.
Angle
45° shows thickness of cards and notebooks. Flat lay works for pattern and layout.
Styling
One pen, one cup of tea, a single stem — stop before the frame feels busy. Calm minimalist branding photographs best with restraint.
Shop planners, notebooks, and cards — browse stationery on Etsy.